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Date: 2009-04-06
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Under Armour "Instinct Fast" Spot from Shilo
Dramatically Showcases MLB All-Star Jose Reyes, New Heater Baseball Cleats
The filmmakers from creative production company Shilo recently directed and produced a dramatic new spot for senior creative director Marcus Stephens, art director Brian Boring and brand manager Colin Clark, the in-house creative team of performance apparel originator Under Armour (NSYE:UA). The national :30 ad, in which New York Mets All-Star shortstop and base-running phenom Jose Reyes introduces Under Armour's new Heater lightweight baseball cleat, debuted in Texas last month and recently began airing in the Northeastern U.S.
Sonopedia: The Encyclopedia of Sound Effects
BlastWave FX sound FX on hard drive
A while back, I took a look at Sound Ideas Ultimate SFX Collection on Hard Drive, and I liked it. On the heels of that review, I was contacted by a representative at Blastwave FX who had read my review, and they let me know that they have their own sound effects collection called Sonopedia (The Encyclopedia of Sound Effects) on hard drive, and wanted to know if I was interested in taking a look. I said "absolutely", and in no time flat, I was powering it up to give it a spin. Let's see how things went.

State-of-the-Art Fluid Morphing! From Brains to Bananas....
The fluid fx gurus at Fusion CIS morph drinking water into an intelligent being with a spritely character for DMG
Fusion CI Studios and Department of Motion Graphics pooled talents recently to create this lively spot for New Zealand creative agency, Sugar and client, Fonterra. Fonterra's new "smart" water, "Whole", leaps into the air then transforms itself into shape after shape -- first a brain, then a bridge, then bananas -- displaying a vigorous character and life of its own.
Essential Final Cut Pro: Plug-Ins and Apps: Part 1
Some of my favorite FCP plug-ins and apps that help steamline my workflow
Over the last couple of months, I've been reviewing some of the most essential Final Cut Pro plug-ins and apps that I use all the time. Now I'm ready to present to you some of my favorite FCP plug-ins and apps that help steamline my workflow, add effects to my video, and even keep things running smooth. I had so many that I've decided to break this into two parts. Here's part one.
Device Central CS4 Essential Training: Preferences
The default phone id, setting the number of undos, changes the interface language, font mapping
This video covers a few preferences that you can set to help create and customize a mobile testing environment. Dale covers all the preferences and begins by opening the preferences dialog box. He covers the general tab and sets it up to connect the online library. He also covers the default phone id, setting the number of undos, changes the interface language, font mapping, and choose the device font substitution.
Device Central CS4 Essential Training: Flash Output, the Log, and the Script Editor window
This video covers a few extra windows, including the Flash output, (similar to the output window in Flash CS4) the Log (the window launched from the emulator controls when you want to view snapshots), and the Script Editor window, where test scripts are written and managed.

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