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Date: 2009-06-30
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Director Tarsem Teams Up With Zoic Studios to Converge Fantasy and Reality for Mountain Dew's New "Level Up or Die" Spot
The Mountain Dew / World of Warcraft cross-promotional spot brought together some all-star players to handle these iconic brands. The production would be executed by Radical Media lead by esteemed director Tarsem Singh. With the vision of the spot being solidified, the team now had to worry about execution. Based on Blizzard's recommendation, BBDO reached out to Zoic Studios to handle the visual effects and animation. Having recently completed projects for Saboteur and Killzone 2, Zoic Studios was hip to the challenge of plunging World of Warcraft game characters into a live action setting.
Essential Final Cut Pro: FxFactory Pro and CrumplePop
Plug-Ins/3rd Party Software Part 3
For this Final Cut Pro (FCP) Plug-Ins and 3rd Party Software apps, I decided to focus only Noise Industries' FxFactory Pro (also available for Motion, Final Cut Express, and Adobe After Effects) and some of key plug-ins, including those from Noise Industries, SUGARfx, yanobox, and Boinx Software. I will also take a look at CrumplePop, which is a very cool "handwritten" text creator that helps editors create handwritten-style graphics on templates that look like paper, Post-It-style notes, masking tape, and more.

13-inch MacBook Pro
The 2009 update to the unibody MacBook gets Pro status, SD card, and more
Over the years, I've had always had access to a Macintosh computer, starting way back with the PowerBook 140, to the dual 450 G4, to a 15-inch MacBook Pro with illuminated keyboard. I used the systems for testing the latest software from Adobe, Apple and others. I've never really became a Mac user, because I have been using Windows computers since 1994 and became used to that OS. But the new MacBooks piqued my interest in part because of their use of aluminum.
Elgato's Turbo.264 HD
Hardware USB accelerator and software video encoder for the Mac
Elgato's Turbo.264 HD is a pretty cool and affordable hardware USB accelerator and software video encoder for the Mac. Easily create high-quality (and small in size) H.264/MPEG-4 movies from your existing videos, and from an AVCHD video camera. You can even use it from within Final Cut Pro 6.x and QuickTime Pro, plus iMovie for those of you working in Apple's consumer editing app!
Western Digital MyBook Studio Edition II 4TB external hard drive system
4TB RAID 0/RAID 1 hard drive system for Macintosh
External hard disk drives have the advantage of storing large capacities of data in form factors small enough that you can carry them with you. With devices that capture large amounts of data, such as HD video cameras and high megapixel digital SLR cameras now the norm rather than the exception, all that data has to be stored somewhere.
Their Whale Wars Shield Spot also shown in Best of Cable Presentation
On June 16, at the 2009 PROMAX & BDA Conference, Blue Room took home a Silver statuette for their art direction and design of the show logo for Emeril Green, part of a full graphics package and complete in-show package they created for Planet Green. Blue Room also earned a Bronze for their design of the History(tm)logo, part of the agencys refresh of the networks brand which included an on-air graphics package, station IDs and promo packages.

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