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Date: 2010-02-23
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SCRATCH is RED-Hot in Mexico City for "Hotel Chelsea" at ERU Digital
The Japanese independent thriller Hotel Chelsea is pure international intrigue: written by and produced by Hiro Masuda of Japan with Masuda's company Ichigo Ichie Films LLC and Tender Pro for Ace Deuce Inc; starring Japanese actors Nao Nagasawa and Sawa Suzuki along with local New York actors; shot in New York City by Corey Eisenstein; directed by Jorge Valdés-Iga of Mexico; and color graded and finished by Erik Mariñelarena's post-production team at ERU Digital in Mexico City.
Loyalkaspar Rocks Super Bowl XLIV Halftime Show
Creative Engagement Shop Designs Video Display Seen During The Who's Performance
Design and story-driven creative engagement studio Loyalkaspar added to its impressive live event resume, designing the video display seen during The Who's halftime performance at the 2010 Super Bowl, the most watched Super Bowl halftime show ever with an average 103.2 million viewers.

Content Insider
Business, Skills Training Is a Never Ending Process
The content industry changes so rapidly sometimes we believe that if we take time out to sleep we might miss something really important and never catch up ... ever. Ok so that may be an exaggeration but we firmly believe that even if all you want to do simply keep up companies have to carry out a continuous business and skills education program. Keeping abreast of technology, applications, communications/marketing tools, successes and failures (by others) helps you keep abreast, stay ahead.
Fireworks CS4: Rapid Prototyping-Mockups for AIR Applications
As a design tool, Fireworks is capable of creating mockups for AIR applications. In this clip, host Jim Babbage discusses how to create an AIR prototype for client review.
Fireworks CS4: Rapid Prototyping-HTML and Image Export Options
In this clip, host Jim Babbage discusses the HTML and image export options in Fireworks and its value from a prototyping perspective, as it enables you to show the design of the site but also functionality such as rollover effects and page interaction.
Fireworks CS4: Rapid Prototyping- Demo Current Document
When you need a quick way to run some concepts by a client Demo Current document may be just the answer. This command creates a linear, Flash based slide show of different pages within your Fireworks design that you can upload to your web server and upload them to your URL and discuss with your bclient over the phone or via Skype. In this clip, host Jim Babbage shows you how to go over the document with the command.

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