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Date: 2010-06-18
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Media Composer 5 Feature Showcase
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We AVid users have had a BIG problem, and that was working with footage that was not OMF or (now) MXF. Any footage that wasn't captured via the digitize tool needed to be imported and converted to either OMF or MXF, and in many cases, the process was excruciatingly long if files weren't rendered with the Avid Codec. Thankfully, with Media Composer 5, that is no longer the case.
ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution.

Content Insider
The Tie That Binds...Mobile Ads to In-Store Signage Messages
Now that we're running around with our smartphones and have the ability to identify where there's a store with just the products we want and watch TV on our handset, it's only natural that on-line ads will start hitting hard and fast. The challenge will be making them paletable for the consumer. But that only gets them in the door. Next we'll see solutions that deliver controlled messages in the last two feet...just before you buy. The technology and the solutions are out there
Adobe CS5 and NVIDIA Quadro FX by PNY - What is your time worth?
I've been a professional graphics card user for a number of years now and have used 5 or 6 different models from the NVIDIA Quadro by PNY product line. Currently I am using two dual-head cards in one workstation, lighting up four displays. I've become absolutely addicted to the speed of visual feedback I get while working on a system with a Quadro card installed...but Adobe CS5's use of the GPU for edit effects preview changes everything.
ASSIMILATE Features Stereo 3D Workflow in SCRATCH v5.1 at Broadcast Asia 2010
SCRATCH Gives Asian Markets State-of-the-Art Digital Tools for 3D Stereo Post 2.0
SCRATCH v5.1 also introduces users to Post 2.0, the next-generation of digital post-production tools to achieve the highest level of quality in digital cinema imagery. SCRATCH v5.1 includes a host of new product features and enhancements that propel creative pros -- broadcasters, filmmakers, studios, post facilities, creative teams, and agencies -- to work at their utmost levels of creativity.
Nice Shoes Delivers Promise in United Nations PSA
The 38th annual United Nations World Environment Day, on Saturday, June 5th, was highlighted by an event which took place in Rwanda City, Rwanda the same day. Nice Shoes helped spread the word about the global event with design, VFX and color-grading work on an upbeat PSA.

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