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Date: 2010-06-23
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Media Composer 5 Feature Showcase Part 2
Smart Tool
With Media Composer version 5, Avid is moving in not only a forward direction, but in a bit of a sideways direction as well. Premiere Pro CS5 and Final Cut Pro are drag-and-drop editing applications. This means that you can not only drag clips from the preview window and drop it into your timeline, but you now have an extensive amount of flexibility when dragging clips around in your timeline as well.
"Standing Ovation" Shines in SCRATCH-RED Workflow at Local Hero Post
Film Opens July 16 Nation Wide
Tween audiences will be all aglow when the musical "Standing Ovation" (2010) opens at theaters nationwide on July 16. The RED ONE(tm) Digital Camera was used for the shoot of this major summer release, and the entire DI, including color correction, was done in ASSIMILATE's SCRATCH(r) Digital Finishing Solution at Local Hero Post, Santa Monica, CA.

Web Site Planning and Wireframing: Part 5 of 12
The eight commandments of naming
In this excerpt from Web Site Planning and Wireframing: Hands-On Training, Laurie Burruss, director of digital media at Pasadena City College, demonstrates the eight commandments of naming. These are the rules, these are the commandments. Never break them.
Media Composer 5 Feature Showcase
AMA Link to
We AVid users have had a BIG problem, and that was working with footage that was not OMF or (now) MXF. Any footage that wasn't captured via the digitize tool needed to be imported and converted to either OMF or MXF, and in many cases, the process was excruciatingly long if files weren't rendered with the Avid Codec. Thankfully, with Media Composer 5, that is no longer the case.
ASSIMILATE Congratulates Mob Scene On Golden Trailer Awards 2010
Mob Scene Creative + Productions took home three Golden Trailer Awards at the 11th Annual Golden Trailer Awards on June 10 at he the El Rey Theatre in Los Angeles. Mob Scene's tool of choice for their RED camera and 3D post workflows, color grading, and finishing is ASSIMILATE's SCRATCH Digital SCRATCH(r) Digital Finishing Solution.
Content Insider
The Tie That Binds...Mobile Ads to In-Store Signage Messages
Now that we're running around with our smartphones and have the ability to identify where there's a store with just the products we want and watch TV on our handset, it's only natural that on-line ads will start hitting hard and fast. The challenge will be making them paletable for the consumer. But that only gets them in the door. Next we'll see solutions that deliver controlled messages in the last two feet...just before you buy. The technology and the solutions are out there

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