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Date: 2010-10-19
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Content Insider # 154 -- Video Marketing
Online Videos ... The Move to Entertain, Educate, Sell
If you're like us you're watching more of your TV over the Internet. Why not? No need to let some psycho at the network dictate what you watch and when. Funny thing is the ads even look better on the iNet. They're faster, crisper, more entertaining. Ok not all...some are long, boring, sloppy, crappy! All by ourselves we're going to change all that (yeah right). If only a few listen maybe you'll want to begin a steady diet of marketing videos...cool !!!!
Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 2
The newly coined term 'results measurement' is used by companies to define the purposes of lead tracking in SEM campaigns, and is a valuable means of understanding the many decision factors your prospects use to choose your company for its products/services. A finely-tuned lead tracking channel - often aided by your search engine marketing company - demonstrates to the potential customer that his or her inquiry about your company's products/services was received with a sense of urgency.

Web Site Planning and Wireframing: Part 11 of 12
Wireframing the structural elements of a website
We're going to start by outlining the main structural elements of this homepage. So we've got our header area done, and now we are ready to do our content area. I'm going to scroll down to that area and I'm going to click on my tool that has text and a rectangle, and don't get too picky with this. Just try to guess- timate. These are not design or content creation tools. You just have to play along and they don't snap, so you just do your best job.
Content Insider
Reputation Management...One Day at a Time
It used to be that a small team of people were responsible for the organization's reputation management efforts/activities. OMG those days are gone and they're never coming back. Today reputation management is a 24x7 job that is the responsibility of everyone on the team. Sure management sets the tone/direction but someone (even outside the organization who doesn't know squat) can bruise/tarnish the organization's reputation with inuendos, half-truths or lies. If you think the current wave of cyberbullies is a passing fad, think again.
Digital Vision's Stereoscopic Toolset Kicks It Up for StreetDance 3D
U.K.'s First 3D Film Makes U.S. Debut at 3D Film Festival
Digital Vision has broken new ground in Europe by announcing that its stereoscopic toolset was used to grade the 3D feature film StreetDance. German post production facility, Post Republic graded the film using the Nucoda Film Master. StreetDance 3D, from Vertigo Films, made its U.S. premier at the 3D Film Festival in Hollywood.
FotoKem's Keep Me Posted Puts Nucoda Film Masters Into Fully Integrated Post Pipeline
Digital Vision Becomes a Critical Piece of Avid Integrated Workflow for Television Episodics with Two Film Masters
Digital Vision, provider of powerful image enhancement, color correction and restoration systems for a wide spectrum of content, announced that FotoKem's Keep Me Posted (KMP) has expanded their commitment to them with a hardware, storage, and software upgrade to their existing Film Master. Furthering their allegiance to Digital Vision, they also purchased a second Nucoda Film Master grading system running the 2010 software release including DVO Enhance noise and grain reduction option.

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