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Date: 2011-04-15
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Search Engine Optimization and Paid Search: What Should Your Philosophy Be?
Without a hard look at your company's goals and unique situation, there really isn't a concrete answer to these questions. The true test of pursuing either an SEO campaign or PPC advertising (or both) is knowing that it all boils down to your company philosophy, ROI objectives, budget, and countless other monetary and marketing factors.
The Real Deal About Audio Mastering
We hear how important audio mastering is, but why?
For any artist or label looking to make a career out of music, mastering is essential. In short, it's the final (and in many ways most crucial) step of music production...the stage where dull, lifeless tracks are transformed into polished masterpieces.

NAB 2011 - Days 1 & 2
The Usual Suspects, a Few Surprises, the New Frontier
Funny the crowd keeps looking younger as we walk the halls of NAB 2011. Must be them - we're still the same!
The Future of PC Gaming? A Personal Viewpoint
Recently, I was featured in a prominent publication in an article about PC gaming. What I`m reminded of is how easy it is to be taken out of context -- for right or wrong.
How to Captivate Your Audience (Instruction 101, Part II)
In this second installment of our Instruction article series, experts tell you how to captivate your audience and keep them focused on you versus their smartphones.
ASSIMILATE Announces SCRATCH Product Family on Mac OS X
NAB 2011: ASSIMILATE (www.assimilateinc.com), the leading provider of powerful post-production tools for digital workflows, announced today that is bringing its next generation of SCRATCH high-performance, data-centric, dailies and DI products to Mac OS(r) X.

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