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Date: 2011-09-15
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Content Insider #195 - It's Not All Social
Social Divide?When a Tree Falls in the Forest
Businesses are investing heavily in social media. It's where all of the action is. But is it where all the money is at? Research continually shows that boomers are "not quite" as social media active as millenials. The solution is that we'll just ignore them. Who cares if there are over 1.5 billion of them around the globe? Who cares if they have a greater proportion of the population's disposable income? After all social media isn't about producing sales, profits. It's about being social. Right?
Tools and Programs for Game Developers at SIGGRAPH 2011
I`m still in awe of the leaps and bounds in the visual computing industry that I saw at SIGGRAPH this year, thanks in large part to the companies and hard-working students and professionals at the conference.

ColorCorrection.com Meets the Grade Online
Provides Domestic and International Filmmakers A Quality, Affordable Service
"ColorCorrection.com was born out of frustration." said Byrne. "Simply put, we felt that this part of the post-industry wasn't set up in a way that allowed every indie filmmaker the opportunity to access professional color correction." Byrne also pointed out that, if a filmmaker doesn't reside in a filmmaking center, access to quality color correction service is extremely limited.
Taking the Mystery out of Middleware Perfomance
Performance is everything in game development, and graphics performance analyzers (GPA) are key tools in ensuring that code is executing at its best. Here, we look at how GPA is helping with not only proprietary code, but also middleware -- in
MLAA: Efficiently Moving Antialiasing from the GPU to the CPU
Efficient antialiasing techniques are an important tool of high-quality, real-time rendering. MSAA (Multisample Antialiasing) is the standard technique in use today, but comes with some serious disadvantages. new technique developed by Intel Labs called Morphological Antialiasing (MLAA) [Reshetov 2009] addresses these limitations. MLAA is an image-based, post-process filtering technique which identifies discontinuity patterns and blends colors in the neighborhood of these patterns to perform effective antialiasing. It is the precursor of a new generation of real-time antialiasing techniques that rival MSAA [Jimenez et al., 2011] [SIGGRAPH 2011].
Dynamic Resolution Rendering
The resolution selection screen has been one of the defining aspects of PC gaming since the birth of 3D games. In this whitepaper and the accompanying sample code, we argue that this no longer needs to be the case; developers can dynamically vary the resolution of their rendering instead of having a static resolution selection.

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