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Date: 2012-03-12
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ASSIMILATE Is First 3rd Party To Support REDgamma3 and REDcolor3 Color Science
Continuing its trend of being first to market to support new RED technology, ASSIMILATE today announced both SCRATCH and SCRATCH Lab support for REDgamma3 and REDcolor3, the latest advancements in RED's Color Science. With RED's latest color science update, SCRATCH and Lab artists - DITs, video engineers and DI artists -- will see dramatically improved image quality in the monitoring path, and a richer environment for color grading, even when using older REDCODE RAW images.
Content Insider # 218 - Females Rising
The Changing Mix of Business Leadership
Guys we don't want to alarm you but there's a new boss in town and he's a she. True you won't wake up tomorrow and females will be running everything but slowly, methodically they're getting positions of management, leadership. Good thing is they're doing a pretty good job. Bad thing is they aren't willing to go back to the "good ol days." Good thing is the good ol days weren't that good. Bad thing is treating them as an equal feels good.

Exclusive: Sorenson Squeeze Pro Q&A with Eric Quanstrom, COO of Sorenson Media
Sorenson Media today released Squueze 8 Pro. We interview Eric Quanstrom, COO of Sorenson Media about exactly what that means for media producers everywhere.
Simplicity and Elegance: Expressing Your Core Competencies
Do you know what your business's core competencies are? Is there just one or are there many organizational attributes? If you answered that there are many, how would you describe them succinctly? Core competencies are one or a combination of a few unique or rare abilities; however, a description of core competencies is not simply a laundry list of various organizational attributes. It seems like a simple task, but naming your core competencies can be very difficult. This is because we, as business leaders or managers, get caught up in the tactical day-to-day tasks that we accomplish and we often mistake those tasks as our core competencies.
Adobe Photoshop Lightroom 4 for the Videographer
LR4 is simple, fast and fun to use!
I have never used the previous versions of Lightroom, since most of my time was taken up with Avid, After Effects and Final Cut Pro. When I needed to do something with stills, I used Photoshop. When I got the chance to try Lightroom 4, I jumped at the chance, but I was more interested in the video capabilities than I was in the photographic features and tools. Lightroom 4 will not be replacing Premiere or Photoshop, it's not designed for heavy photo or video editing. You can't cut your movie masterpiece with it. But if you're a DSLR shooter, I can see it becoming a very useful tool in your arsenal.
ENG Camcorder Shootout
How well does it perform?
For this first set of articles, we have placed a number of conditions on the equipment to keep a reasonable playing field as even though we are not comparing like with like per se, in this case for example, the units picked are all suitable for a particular task - in this case, as a "run'n'gun" camcorder as might be used by ENG specialists, short film or guerrilla filmmakers and video journalists.

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