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Date: 2012-05-07
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Content Insider 227 - Horizontal Marketing
Social Media Programs Are Too Important for One Department
A friend voiced the need for Best Buy to go outside to find a new boss but he was countered with "they need someone who knows what's going on." Maybe he's right, maybe they're right but whomever the board selects he/she will probably be a specialist in turn-arounds. That's what's wrong with most marketing organizations - specialists in print, online, video ads; specialists in research, sales support, tradeshows; specialists in Facebook, Twitter, media relations, crisis management. A whole bunch of silos. They don't talk to each other, they don't talk to the customer. Gee maybe that's the problem! Let's get over ourselves, our titles, our areas of authority and focus on reaching out to, touching, working with customers because that's what we're in business for...aren't we?
Under New Management
Final Cut Pro X Makes It Easy To Manage Files
In legacy versions of Final Cut Pro you had to set scratch disks to manage where your video data and cache files would be stored. And you were limited to twelve drives at any one time. Final Cut Pro X makes it easier to specify where your video and project files are stored, automatically saving your Events and Projects in the Movies folder by default. But have no fear, your Events and Projects can be stored on any drive connected to your Mac, and you can easily move existing Events and Projects between drives when needed to keep your stories organized.

Taking a Stand
Addressing Showrooming, Producing Sales Results
Retailers across the board are struggling with the growing issue/concern over people visiting the store, checking out a product and then using their mobile device to purchase...somewhere else. In addition, they are looking for new, better, more cost effective ways of increasing sales of specific products at specific times. Jeff discusses how quality video, streaming content and digital signage can come together to efficiently, quickly come to the rescue to help retailers and help consumers find the products they want and need...sometimes even when the don't realize they want, need the product. And some of his firm's research proves in dollars and cents that it's more than just pie-in-the-sky wishful thinking. Sales results are only part of the answer that engages the consumer and strengthens the retailer/consumer relationship.
Amazon branches out into TV-Land
CNN Money reports that AMAZON will be adding a new side to their multi-faceted business. Leveraging their dominant exposure, Amazon is set to start producing network tv quality television shows, with professional budgets. They aim to bring streaming origi
Intangible Tangibility
In FCP X, the Reimporting from Camera/Archive feature can restore missing or damaged video clips quickly and cleanly
In the digital age of filmmaking we no longer rely on the tangibility of film to preserve our work during editing and post-production, but on the collected virtual sequences of binary ones and zeroes stored magnetically or optically on various flavors of digital media. The new digital workflow brings about its own issues of storage, maintenance, and long term reliability which makes it all the more essential to protect your story's data files.
Tamron 18~200mm F/3.5-6.3 Di III VC E-Mount Lens
The NEX 7 I have not seen before, but apart from one and a half little niggles, I am in love with this little beastie; it takes fantastic shots. And the niggle and a bit? The viewfinder as it brings up my left eye dominant issue is the big one. The half is as it has an auto LCD to viewfinder switch when you look through the viewfinder, if you wear glasses, sometimes it does 'sense' you unless you press hard against the rubber cup and this tends to smear your specs.

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