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Date: 2012-12-05
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Content Insider # 257 - Odd Screen Choices
Take Your Choice - Screens, Pipes, Content
Used to be watching mind-numbing TV was no problem. Sat in the living/family room and watched. Those days are gone because TV isn't really TV it's all types of content and in all types of places. Don't care what you say it's odd...just plain odd! Kids grab segments on their smartphones. Wife watches on her tablet. I use my ultrabook. In the background the big screen blares away with something on. We've got screens of every type, size, shape and increasingly they keep us informed, educated, entertained. Face it you can't stay awake long enough to watch that much content but boy do our kids try...and still it keeps coming. Have to wonder who's making any money with all the screens being on. Sure isn't the TV set manufacturers
Coca-Cola's 2012 Euro Cup "Spirit of the Euro" Commercial Rockets to Life with DaVinci Resolve
The commercial was done completely in stereoscopic 3D
Coca-Cola's 2012 Euro Cup "Spirit of the Euro" commercial is an animated wild ride that captures the excitement, fun and craziness of the soccer tournament and its fans. In the spot, a very passionate fan zooms through the sky in a Coca-Cola powered soccer boot, releasing soccer ball bubbles in its wake that turn all they touch into deliriously enthusiastic soccer fans. Produced by Portland, Oregon based BENT IMAGE LAB and directed by Carlos Lascano, "Spirit of the Euro" is a highly creative and exciting commercial that required equally intense and vibrant color to bring it to life, which was achieved thanks to Jalal Jemison, BENT's lead colorist, and Blackmagic Design's DaVinci Resolve color correction software.

Personal Finance Goes Mobile
A new developer competition aims to solve today`s common personal finance problems with technology.
Morgan Freeman Voices New Ad For Same-Sex Marriage
Actor Morgan Freeman is known as the "Voice-Over King" thanks to his parts in movies like "Shawshank Redemption," "March of the Penguins," and "War of the Worlds" to name a few. He's also done countless commercials. Now Freeman can add to the long list a new ad supporting gay marriage. Our Kristina Behr has the details on why Freeman is so good at his job.
Best POV Action Camera Shootout
A Sky High Camera Comparison
We set out with 6 of the most popular models of action cameras in an all-out camera review. Our desire was to uncover the answer to the question "What is the best POV camera on the market?", and at the same time determine the strengths and weaknesses of the cameras being reviewed. The overall performance results were a little surprising to us... Could the GoPro be dethroned?
Content Insider #254 - Paperless Kits
Trade Show PR Mining? It's Not Just the Fastest, Biggest Gun
You've either said it or heard it, "Kids today have it so easy!" That's sure true of publicists when it comes to conventions/trade shows. No copying 20 releases/stuff, collating/stuffing folders, lugging them to the show, redoing 4-5 of the write-ups and restuffing, lugging to the press room, saying goodbye to your creative genius. It was great physical exercise! Then there are the hours, days of smiling/dialing to talk people into coming by...well because. Paper cuts and phone ear were badges of honor but now it's work that leaves no visible scars. No it's not about your Likers or Followers, it's about developing real relationships that extend year-round, having meetings with a purpose (for both parties) and producing results without a stack of paper.

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