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Date: 2013-05-13
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Using Interactive Video to Spur Engagement and Capture Metrics
In the video production business the primary goal is to tell a client's story
Video is a highly efficient way to communicate with audiences because it is personal, immediate and delivered on demand. Company representatives who are researching products and services online clearly prefer video: A recent Forbes article noted that almost 60% of business professionals said they would watch a video first before reading the text on the same page. But it's important to recognize that not all video messaging strategies are created equal.
ABC to Begin Live Streaming to Mobile Devices
The network will roll out the service to more than 200 markets in the coming months, allowing users to watch their ABC affiliates live.

Metamorphosis at NAB and AdTech?
The National Association of Broadcasters branded their convention this year under the theme Metamorphosis, which describes a conspicuous and relatively abrupt change usually accompanied by a change of behavior. The mostly male, white, middle aged to older executives certainly didnt look or act conspicuously different from past NAB attendees, nor did the focus of the event reflect a significant change in behavior. By contrast, few of the 10,000 attendees and 200 exhibitors at AdTech in San Francisco have ever worked in the TV, radio or print media business and theyre increasingly young with a growing base of females. But AdTech remains an over-weighted celebration of early and mid-stage companies struggling to establish themselves in a cluttered competitive environment. This weeks Media Business Network video recommends how both NAB and AdTech can achieve true metamorphosis
The Secret to Teen`s Skateboarding Success
Nyjah Huston , fresh off a gold medal win at the X Games in Brazil, tells Ali that he grew up vegan and never drank soda. The 18-year-old is one of the top skateboarders in the world, and the subject of the new documentary, The Motivation. But what we all want to know is: can he teach Ali to do an Ollie? Nyjah has also started a charity with his mom called Let It Flow, which raises money to build wells and sanitation facilities for communities who need better access to clean water.
Content Insider # 280 - NAB Revisited
Struggling for Ways to Monitize, Find New Opportunities
Most meaningful conventions can't be covered in one shot. NAB is certainly no exception, especially this year when the industry is struggling to get people all the content they demand on all the devices they use and still monitize all their investment, their work. It was drama on the screen, on the stage, on the show floor. People are watching more of the content on all of their screens. Doesn't matter if it's available on the huge HD set in the family room they'll watch it somewhere else in the house or watch a different show on their device while they're watching the big screen. But the goal for industry players is the same regardless of what, when, where you watch it. Making money...that's getting trickier.
Replay XD: "A POV Camera Designed for Professionals?"
This is an old-school bullet cam
In the earliest days of sport POV production, photographers were excited about the advent of the "lipstick camera" for its small form factor and ease of use. The camera(s) could be mounted on a wing, helmet, or other foundation, cabled to a recorder, and used for new angles in production. These bullet wonders helped create the sense of "being there." They were also horribly expensive and fragile. In modern times, we've seen the camera shrink in size, and dramatically improve in image quality. In many cases, this size-shrink inspires kludgy form factors, and this is where the Replay XD camera shines.

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