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Date: 2013-06-14
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Content Insider # 286 - Word from Our Sponsor
140 Characters Isn't PR, It's a Job Opportunity for Real Writers
Sponsored content sounds so much nicer than advetorial or paid editorial. But as marketing folks work to find better, more effective ways to reach you, convince you to buy professionally written sponsored content coming into its own. Of course that's hard for some publicists to do when they limit themselves to 140 characters or releases about innovative, leading edge solutions from the world/industry leader in whatever. That's ok there are plenty of good editorial writers and journalists out there who can write a solid educational, informational job. You know something that isn't filled with hype, pablum that very few read, even fewer believe. If publicists don't know how to/don't want to work at writing there are super journalists ready to take on the task. Good, balanced writing is good, balanced writing.
Amazon Latest News: Amazon Runs Out of 'Launch Edition' PlayStation 4
Amazon runs out of 'Launch Edition' PlayStation 4. Amazon's LOVEFiLM Pulls Its Subscription DVD And Streaming Service Out Of Scandinavia. Amazon Unveils $299 "Prime Fresh" Membership as It Expands Grocery Business to Los Angeles

Rhapsody is now a concert ticket vendor!
3 MINUTE UPDATE Apple just unveiled iTunes Radio, a free music streaming service and Whistle an app for dog and cat lovers! Plus see what percentage of Americans are okay with NSA's access to public phone records!
Camera Tripods
In the age of smartphones and tablets a forgotten piece of video kit is the humble tripod - David Hague looks to rectify this
We are often asked when a tripod should be used, and the generic answer is "whenever you have one with you". Unless you purposely want that jerky, jumpy video look that was a trademark of some TV shows for a period, there is nothing worse than a video that is not rock steady. There is a reason that TV camera operators routinely use them no matter the circumstances. Trust me, you wouldn't lug one of those dirty big TV camera tripods around everywhere with you by choice! But not all tripods are created equal. The one you can buy for $15 in Big W has nothing in common with any of the tripods you'll see in this story other than it has three legs and a screw to mount a camera!
Forget Using Smartphone Cams!
You Can Shoot Like A Pro With These Budget Camcorders
Lately, users have shied away from using lower priced camcorders in favor of shooting video with their smartphones and this is a bit sad in my opinion. The quality of footage from a phone can never replicate that of even the least expensive of genuine camcorders due to a number of factors, not the least being the lens. The physical design is also a factor; camcorders are built the way they are for a reason, primarily the ergonomics with everything at your fingertips. And of course, the camcorder is always the right way up, shooting proper 16:9 high definition footage (PROPER high def) in landscape mode and not portrait as smartphones do. So which are the best low cost camcorders on the market? With a budget of $500, we wondered just what you could get...
Content Insider # 285 - Entertain Me
Squeezing Profit from Every Video Frame
People seem to be watching so much video/entertainment content today we wonder who is working. Movies on the big screen, medium screen, small screen are playing everywhere. Studios, networks, stations, indies are working hard to give consumers what they want in every format possible. And they want to keep that content and show it to you again and again and again to make...money. In 10, 20, 30 years when the stuff resurfaces it will be gee whiz new to the audience. Simply shoving it into the cloud doesn't work because well the cloud is based in huge data centers spread around the country. If it was your content how would you preserve it, monitize it for yourself and for your future generations? The answer is out there.

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